http://bulletpoints.wordpress.com by Sergiu Floroaia Sun, 19 Aug 2007 21:08:44 +0000 en hourly 1 http://wordpress.com/ http://s2.wp.com/i/buttonw-com.png http://bulletpoints.wordpress.com http://bulletpoints.wordpress.com/2007/08/19/old-7-measures-of-effectiveness/ http://bulletpoints.wordpress.com/2007/08/19/old-7-measures-of-effectiveness/#comments Sun, 19 Aug 2007 21:08:44 +0000 Sergiu Floroaia http://bulletpoints.wordpress.com/2007/08/19/old-7-measures-of-effectiveness/ ]]> • Points communicated
• Impact/stand out
• Recall of brand
• Brand imagery
• Emotional involvement
• Preference or attitude shift
• Open ended questions

]]> http://bulletpoints.wordpress.com/2007/08/19/old-7-measures-of-effectiveness/feed/ 0 nenorocitu http://bulletpoints.wordpress.com/2007/08/19/old-7-measures-of-effectiveness-2/ http://bulletpoints.wordpress.com/2007/08/19/old-7-measures-of-effectiveness-2/#comments Sun, 19 Aug 2007 19:34:42 +0000 Sergiu Floroaia http://bulletpoints.wordpress.com/2007/08/19/old-7-measures-of-effectiveness-2/ ]]> • Points communicated
• Impact/stand out
• Recall of brand
• Brand imagery
• Emotional involvement
• Preference or attitude shift
• Open ended questions

]]> http://bulletpoints.wordpress.com/2007/08/19/old-7-measures-of-effectiveness-2/feed/ 0 nenorocitu http://bulletpoints.wordpress.com/2007/08/18/seven-ways-to-make-brands-and-their-communications-matter-again-by-gareth-kay/ http://bulletpoints.wordpress.com/2007/08/18/seven-ways-to-make-brands-and-their-communications-matter-again-by-gareth-kay/#comments Sat, 18 Aug 2007 14:32:02 +0000 Sergiu Floroaia http://bulletpoints.wordpress.com/2007/08/18/seven-ways-to-make-brands-and-their-communications-matter-again-by-gareth-kay/ ]]> • Challenge (the old) assumptions
• Energy is what really matters
• Embrace complexity
• Be uncomplete
• Be humble
• Sweat the small stuff
• DO then learn then DO again

]]> http://bulletpoints.wordpress.com/2007/08/18/seven-ways-to-make-brands-and-their-communications-matter-again-by-gareth-kay/feed/ 0 nenorocitu http://bulletpoints.wordpress.com/2007/08/18/seven-deadly-sins-by-gareth-kay/ http://bulletpoints.wordpress.com/2007/08/18/seven-deadly-sins-by-gareth-kay/#comments Sat, 18 Aug 2007 14:28:55 +0000 Sergiu Floroaia http://bulletpoints.wordpress.com/2007/08/18/seven-deadly-sins-by-gareth-kay/ ]]> • Living by old, unchallenged assumptions.
• We care about the wrong objectives.
• Our craving for simplicity and order of outcome.
• What’s the main message?
• Self-importance.
• It’s the big things that matter.
• Learn then do.

]]> http://bulletpoints.wordpress.com/2007/08/18/seven-deadly-sins-by-gareth-kay/feed/ 0 nenorocitu http://bulletpoints.wordpress.com/2007/08/18/finding-the-message/ http://bulletpoints.wordpress.com/2007/08/18/finding-the-message/#comments Sat, 18 Aug 2007 05:03:10 +0000 Sergiu Floroaia http://bulletpoints.wordpress.com/2007/08/18/finding-the-message/ ]]> • build up
• eliminate
• work forward
• work backward
• associate
• generalize
• compare
• focus
• purge
• verbalize
• visualize
• hypothesize
• define
• dissect
• symbolize
• simulate
• manipulate
• transform
• adapt
• substitute
• combine
• separate
• vary
• repeat
• multiply
• invert
• transpose
• unify
• distort
• rotate
• flatten
• squeeze
• stretch
• abstract
• translate
• expand
• reduce
• exaggerate
• understate

]]> http://bulletpoints.wordpress.com/2007/08/18/finding-the-message/feed/ 0 nenorocitu http://bulletpoints.wordpress.com/2007/08/17/hello-world/ http://bulletpoints.wordpress.com/2007/08/17/hello-world/#comments Fri, 17 Aug 2007 14:09:17 +0000 Sergiu Floroaia ]]> • Shrink
• Hide
• Embody

]]> http://bulletpoints.wordpress.com/2007/08/17/hello-world/feed/ 1 nenorocitu